Video production · Sweden

Inspiring marketing and communication.

Whether it concerns strategy, ad buying or video production. With expertise in video and a sense for text, we make the complex simple and inviting.

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What we do

Films that create value

The main goal of our films is not to be beautiful (although they are) but to be useful: increasing sales, selling your workplace for recruitment or creating easy-to-understand instructions.

Portfolio

Selected projects

When your car turns into a sauna

Try something new

Aircondition Center in Örnsköldsvik offers high-class service and has many years of experience in servicing and repairing air conditioning systems in vehicles. Their marketing has been mostly word of mouth as well as sponsorship of sports, and they were interested in trying something new to reach their customers.

Relate to the problem

Several alternatives were created for what a production for Aircondition Center could look like, informative videos as well as fictional content. In the end, we landed on a concept that created a comic relationship to the car owners' main problem with the AC: a hot summer day when the car does not cool down. A concern that many have experienced and can relate to.

Laugh with the smart point

By using the well-known expression “warm as a sauna” (Swedish: “Varmt som en bastu”), which would both relate to the problem and enable a creative point, we turned a car into a sauna and suggested that it was probably time for the viewer to review their AC. The film was released in the middle of the summer heat with a positive response. The video had a viewing frequency of 51.65% in the advertising and Aircondition Center was full of work until November.

Drone shot of Balesudden in the High Coast

Online shopping in the north

Increase the interest

ICA Kvantum in Örnsköldsvik wanted to reach more customers with their online shopping and the opportunity to order the goods home to the customer. Based on that, we created a concept that emphasized their service in a memorable way.

A local patriotic target group

The target group was residents of Örnsköldsvik from 20 to 65 years who have not yet opened their eyes to buying food online. Örnsköldsvik is characterized by a lot of outdoor life and many are proud of the surrounding nature, so we connected to those points and used well-known landmarks such as Balesudden, Svarttjärnsberget and Moälven.

A well performing film

The film was advertised over 4 months via YouTube with a viewing frequency of 42.2%, as viewers could skip the ad after 5 seconds but chose not to. It was well received by the viewers and performed well in the advertising.

“From start to final product, the dialogue and ideas have been very good. The collaboration has been very smooth and interesting. We are very pleased with the collaboration with RisbergFilm.”

ICA Kvantum Örnsköldsvik

Classic and stylish for a strong brand

A strong brand

Råsjö Kross AB works with contract crushing, production and sales of material from their own quarries. They work all over Sweden with an annual production of more than 3.4 million tons of ballast material.

Communicate a feeling that matches the company

RisbergFilm was hired to create video material with a clear goal of selling Råsjö's business to a very niche target group. Råsjö Kross is characterized by quality, safety and trust, and from that we created 2 films in a classic, stylish format that suited the brand and radiated the company's values.

Smart and efficient solution

The film was built around a narrator voice, which enabled an efficient co-production of two films as well as simple and cost-effective ways of updating the material through the years to keep the films fresh and relevant.

Attractive labour market in Örnsköldsvik

A workplace at the top

A world-class workplace

BAE Systems Hägglunds creates high-tech civil and military vehicles and has a great need to recruit driven and bold employees for their growing business. RisbergFilm was hired to create a recruitment film, and since they had previously participated in a joint recruitment film, a lot of material was already available.

Script adapted to the target group

With detailed script work to appeal to the specific target group, mostly engineers, we created a skeleton for the most important content and built from there with the already recorded video material. That led to a cost-effective, well-made production.

Product description with an extra twist

Innovative solutions few have thought of

Perfect Match Interior (PMI) creates attractive, innovative and efficient interiors with a focus on the hotel industry. They have helped hotels all over the Nordics create inspiring interior solutions that both establish comfort for the guests and facilitate cleaning for the staff.

Creative description of the product

The task was to present 2 new products: an artificial window to increase comfort in hotel spaces without windows, and a bed lift that makes cleaning more efficient and saves the staff's backs. The film starts softly and describes the first product, then moves into a playful touch that makes the viewer react before we release the slogan.

References

What our clients say

“It has been both smooth and fun to collaborate with RisbergFilm. We asked for videos with feeling and heart and that's exactly what we got!”

LRF Västernorrland

“The collaboration worked really fine, RisbergFilm really has an eye on how a presentation film should be designed. RisbergFilm works quickly, efficiently and is committed to the smallest detail so that the end result will be perfect.”

Råsjö Kross

“We are very pleased with the productions made by RisbergFilm which describes the product arGrow® Granulat when planting forest plants. We have had a close and good collaboration along the way, including working with scripts and additional requests. We appreciate both Jonatan Risberg's ability to master all parts of a production and that he is accessible and easy to work with.”

Arevo

“Our collaboration with RisbergFilm has worked incredibly well. Close communication and full transparency in the process has been what we value very highly. Here, RisbergFilm delivered with bravura.”

IF-Skolan

“It has been fun to collaborate with RisbergFilm, which has been responsive, flexible and committed to achieve a good result. A strength worth highlighting is RisbergFilm's ability to convey the feeling we wanted to achieve with our project.”

Jobba & Lev Örnsköldsvik

“Our collaboration with RisbergFilm was very good. We had a good dialogue throughout the work and the commercial that was made for us is used extensively on our social media and website.”

Hotell Höga Kusten

“When we at Järven Health Care were to produce videos for our new air mattress systems, we had high demands on both content and quality. RisbergFilm delivered both. Producing a video is a creative process with many different working steps. Here, RisbergFilm contributed in a good way so that the given frames were kept while creativity was given room to play.”

Järven Health Care

Films attract attention

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